Web 2.0 Development

e-Andes is not just a simple online marketing company, our professionals come from an extensive corporative management experience and from multidisciplinary areas. Our work start understanding your industry and customers, your business model, market contexts and your strategy.
From here we go down to you commercial strategy, then to your marketing strategy, and finally to your marketing online strategy, which must be aligned to your marketing and commercial strategies, and these ones to your corporative strategy.

WEBSITES 2.0. DEVELOPMENT

The starting point to develop a marketing online strategy, is to have a well structured website, this must reflect your corporative image and be a truly commercialization platform.

To achieve this first step, e-Andes delivers the following Websites 2.0 development services

1. We carry out a Free diagnostic of your actual website

6. Webanalytics, metrics and improvement

“For big, medium and small companies from any country in affordable prices”

1. We carry out a Free diagnostic of your actual website

Based on metrics systems and review of your website, our Internet Marketing Officers (IMOs) will develop website optimization proposals and recommendations to improve the marketability of your website.

2.Diseño y Re-diseño de su sitio Web 2.0 en diferentes idiomas

“Your website is like your business card, and many times is the first impression for potential customers””

In e-Andes we take care that your website´s design represents the company´s image and that complies with the internet usability requirements.

We combine creative work, experts in digital design, with experimented professionals in programming, web usability and SEO.

Usability is a measure of how simple or difficult users find a website when performing specific tasks. Among other things, usability is affected by the website’s structure, layout, text formatting, color, design and hyperlinks.

Why is usability important?

Employing usability principles in your websites is key to presenting quality information in a consistent and intuitive way that is focused on the needs of visitors. Optimising pages for both usability and SEO will ensure that your websites are easy to find and easy to use, enhancing the usefulness and overall success of your business. The benefits include increased revenue and increased user satisfaction.

3. Website architecture and programming

To ensure the most flexibility, quality and compatibility we use the latest technologies. Combining xHTML, CSS, PHP / MySQL or .NET / SQL we programming your new page to optimize your Web presence in all senses.

Your website will be set up according to the W3C (World Wide Web Consortium) standards. Programming according W3C standards ensures maximum usability, accessibility and compatibility with all browsers and platforms.

Technology, structure, together with the content of your website is the key to SEO and the basis for the beginning of a successful online marketing strategy.

4. WEB Positioning or Search Engine Optimization (SEO)

SEO is dedicated to the appearance of your website in the organic results of Google and other search engines.

Why appears within the first pages of search engine results is so important?

78% of users look only the first 10 results and if they can not find the requested information, start a new search.

Google with 88% and 700 million daily searches is the most important search engine worldwide.

Main factors for search engine positioning

Quality of the pages, especially regarding the design, content, usability, including programming and structure are the elements most important to begin a process of search engine optimization.
90% of the sites are poorly made from the technological point of view. This is how we found ineligible for proper indexing by search engines, preventing a good SEO. In e-Andes we worry about all these factors, so that you can start with a good basis your SEO strategy.

Compared to Google Adwords campaigns that work overnight, the SEO needs more time to go up in organic results. A page go up step by step, through a combination of positioning strategies and requires a long-term vision.

To accelerate the process of exposing your digital corporate image, we recommend combining search engine optimization with online advertising like Google Adwords, online banners, e-mailing permission marketing, traditional marketing, social media and a sound business strategy.

5. Website content management and training

A Content Management System (CMS) Allows you to edit, update and modify the contents of your website from any place around the world.

We adapt The CMS Exactly to your Desires and Needs, and we training your team. Preferably we work with the CMS WordPress and Joomla.

6. Webanalytics, metrics and improvement

• How many visits per month receive my website?
• My visitors what content visit my website and from where access to my site?
• In what geographical areas visit my website and what they do on my website, which pages they visit?
• How successful is my Google AdWords campaign?

See video of a successful case using Google Webanalytics

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Google Analytics is the web metrics tool most used, both SMEs and large companies use it as a basis of analysis for decision making. However, for over 70% of the cases Google Analytics has been implemented incorrectly, causing the subsequent analysis being unmeaning. Leading to erroneous conclusions, generating unconfidence in makers decision which ultimately opt out of using this tool.

In e-Andes we can help you with the right webanalytics implementation and metrics design, so you can make right decisions and monitoring your progress.

Once your website has these 6 points will be ready to be used as a base platform for online advertising, integration with social networks, permission e-mailing marketing, Google Adwords, generating a comprehensive marketing online strategy that will deliver operational results, ie more customers and more sales. Remember that the Internet is a means of sales without borders, you can sell worldwide through internet, if you propose so.